Customer Case | Competing with International Brands, How Did CATO Win Repeat Orders from LONGWIN with Hard Power?


Release time:

2025-12-06

Author:

CATO

Source:

Internet

Against the backdrop of the booming new energy vehicle market, Nanjing LONGWIN has abandoned its reliance on a single type of imported equipment and introduced 9 CATO 5-axis horizontal cradle machining centers in four batches. With high dynamic performance, a rapid traverse speed of 90m/min, and convenient localized services, the equipment achieves improved processing efficiency and optimized comprehensive costs, solving delivery challenges. It has become a core piece of equipment on LONGWIN’s new energy vehicle steering column production line, demonstrating the strong strength of domestic products.

Customer Case | Competing with International Brands, How Did CATO Win Repeat Orders from LONGWIN with Hard Power?

In the field of high-end smart manufacturing, a customer's single purchase may be an attempt, but continuous repurchases are undoubtedly the strongest proof of value. In the increasingly fierce new energy vehicle market, the manufacturing efficiency and quality of every core component are crucial to the overall vehicle performance and delivery. Every major equipment investment of an enterprise is a rigorous strategic decision. Longwin Windpower Equipment Manufacturing Co., Ltd. (hereinafter referred to as "LONGWIN"), a company that has long relied on imported Japanese equipment, made a groundbreaking decision when expanding its new energy vehicle steering column production line: in addition to the existing 5 Japanese-brand machine tools, it introduced 9 CATO 5-axis horizontal cradle machining centers in four batches. This "5+9" layout clearly outlines the strategic path for a Chinese manufacturing enterprise to complete capacity expansion and value reconstruction through selection and iteration in the face of the booming new energy vehicle market.

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01 Stick to Tradition or Embrace a New Solution?

Mr. Xu, the Technical Director of LONGWIN, admitted: "The imported equipment in the workshop was previously operating near full capacity. Faced with the explosive growth of the new energy vehicle market, new challenges have emerged: - Surging delivery pressure: The production cycle of traditional equipment has approached its limit, making it difficult to meet the explosive market and order demand. - Comprehensive cost pressure: High initial equipment investment, maintenance costs, and hidden costs have become prominent in the supply chain that pursues extreme cost-effectiveness. - Service response speed: The production line needs to operate 24/7, requiring equipment suppliers to provide on-call and rapid response services.

LONGWIN found that continuing to use the previous equipment in the workshop is no longer the optimal solution at this stage. We need a new partner with comprehensive capabilities and rapid response!"

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02 Why CATO?

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To overcome the difficulties in steering column production, LONGWIN introduced CATO's 5-axis horizontal cradle machining center A8. Choosing CATO was not an impulsive decision but a cautious and in-depth verification process:

Batch 1: To address the most urgent capacity gap, 1-2 CATO machine tools were tentatively introduced for benchmarking in key processes. It was found that under the same precision requirements, the CATO A8, with its higher dynamic performance and 90m/min rapid traverse speed, significantly shortened the single-piece processing time. The initial success verified the "efficiency value".

Batch 2: Based on the stable performance and output data of the first batch of equipment, LONGWIN placed additional orders to form an automated production line. Lower failure rates, more convenient localized services, and better energy consumption performance led to a substantial reduction in comprehensive operating costs.

Batches 3 & 4: When CATO equipment became a reliable and efficient mainstay on the production line, subsequent purchases followed naturally. Continuous repurchases are the ultimate recognition of CATO as a "reliable production partner".

The introduction of these 9 equipment units in four batches was a rational decision made by LONGWIN based on real data and production experience at every step. What they purchased was not just a machine tool, but a "certain solution" to ensure delivery, enhance competitiveness, and embrace the future.

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In addition, CATO's A30 horizontal three-spindle machining center breaks process barriers through 5-axis linkage, with a maximum traverse speed of 120m/min; its excellent box-in-box symmetric beam structure design effectively stabilizes the spindle center to ensure high precision during processing; the pioneering three-spindle structure increases efficiency by 85% compared with dual-spindle models; it has fully covered core components in the new energy vehicle industry.

EV Industry

03 Imbalance in "Quality, Cost, Delivery"?

From the cautious selection of the first batch of CATO machine tools to the subsequent continuous repurchases, the layout of 9 CATO automated production lines in LONGWIN's workshop is itself the most powerful conclusion. With comprehensive value exceeding traditional solutions, it solves the classic dilemma of "quality, cost, and delivery".

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As Mr. Xu, the Technical Director of LONGWIN, said: "After full use and comparison, we made the decision to purchase CATO equipment in bulk. It brings comprehensive optimization of precision, efficiency, and cost, serving as a certain guarantee for us to win high-end orders and an indispensable reliable partner."

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In the future, the wave of "lightweight, intelligence, and integration" in new energy vehicles will pose the ultimate test for processing equipment. CATO will continue to deepen core technologies such as 5-axis machining and automated integration, providing more efficient, stable, and flexible smart manufacturing solutions to help the industry break through processing bottlenecks.

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